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Insights
BIG connects you with consumers and constituents for insights into products, services, and marketing. We set up and manage consumer panels and communities to uncover insights that lead to innovation opportunities.
- Insight Clubs: Stage an online consumer club to explore unmet needs and innovation opportunities.
- Pitch Insights: If you're an agency looking for insights into products/services to make an informed pitch, this program delivers rich findings in less than a week.
- Video Insights: Experience what users are doing, perceiving, and feeling with this program that puts the camera in consumers' hands.
- Rapid Reviews: Get fast consumer reactions to concepts, products, and more.
Insight Clubs are Big Idea Group's private, online consumer communities focused on uncovering innovation opportunities for our clients. The Club is a standing community of 50 to 300 members dedicated to critical research and development issues in products, services, and marketing. Club members are presented with a unique range of assignments, from surveys and rankings to more creative, open-ended, experiential activities that yield key insights. Clubs run as long as you need them-from one week to one year.
Uses
- Articulate unmet needs
- Identify problems/pain points with existing products, services, programs
- Explain behaviors, attitudes
- Define and help quantify innovation opportunities
- Profile target consumers
- Evaluate and refine proposed innovations
- Create consumer advocates for new products, services, and programs
Sample clubs
| Cosmetic customers | Infomercial customers |
| Pet groomers | UK bra customers |
| Physicians and nurses | French hosiery customers |
| Cable company customers | Small business owners |
| Moms with kids 0-6 | Gardeners |
| Techies | DIY enthusiasts |
Click here for a downloadable PDF data sheet.
To make a compelling pitch, agencies often need to get up to speed fast on a client’s products and services. Our Pitch Insights program is designed to deliver that instant turnaround at an affordable price.
Uses
- Learn about markets and competitive landscape
- Understand consumers' knowledge, experience, and opinions of brand
- Identify customer needs and priorities
- Test and refine pitch concepts
Sample projects
| Alternative ad campaigns for a beverage brand | Opportunities in marketing of allergy products |
| Evaluations of an innovative retail concept | Opinions regarding a drink category and thoughts about a particular brand |
Click here for a downloadable PDF data sheet.
Observe what users are doing, perceiving, and feeling with this program that puts the camera in consumers’ hands. From watching makeup routines to trailing along on shopping expeditions, BIG can deliver first-hand accounts of the consumer’s experience.
Uses
- Understand what panelists are experiencing and how they're responding
- Observe routines, processes, and environments
- Gauge feelings and strength of opinions
- Identify customer needs and priorities
- Test and refine concepts
Sample projects
| In-store evaluation of a competitor’s new cosmetic | Discussions of bladder-leaking problems and products | Review of new grooming tools |
Click here for a downloadable PDF data sheet.
Now you can get consumer input on a new concept, product, package, campaign, website, and more—in just a few days’ time. We’ll recruit an online panel of target consumers to give you a quick but deep critique.
Uses
- Evaluate products, services, and programs at any stage
- Determine ideal offers
- Critique and focus sales pitches
- Respond to product/program/service presentation
Sample projects
| Disruptively priced luxury item | Functional food packaging |
| Web interface for cable company service program | Kitchen appliance |
| Craft product | Exercise equipment |
| Maintenance/repair service | Store department redesign |
Click here for a downloadable PDF data sheet.