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Innovation
Inject fresh thinking into your products, services, and marketing. Our Hunts and contests produce hundreds of ideas in a matter of weeks, drawing on our open source network of 13,000 problem-solvers or your own customers and employees. You enjoy the benefits of quantity and quality, with BIG winnowing and polishing submissions so you review the best concepts.
- Idea Hunts: Generate hundreds of ideas for new products or services in as little as three months.
- Marketing Hunts: We can also tap our members for innovative branding and marketing concepts, producing dozens of fresh treatments.
- Naming Hunts: Our creatives have proposed hundreds of names for new snacks, toys, tools, household appliances, and more.
- Innovation Contests: BIG has designed and managed highly successful programs to engage employees and customers in innovation competitions.
Idea Hunts are calls for specific product or services ideas that we put to our 13,000-member inventor network. BIG manages all aspects of the project, from framing the Hunt spec for inventors to delivering you the best entries, in polished form. BIG can also assist in innovation development and contract negotiations with inventors, based on your needs.
Uses
- Transformational innovation
- Brand and line extensions
- New uses for existing technologies
- Solutions for new needs, consumers, etc.
- Response to competitive products
- Better alternatives for poorly served markets
- New business models
Sample projects
| We have conducted Hunts for clients in a variety of fields, including food and beverage, electronics, children’s products, apparel, kitchen appliances, home goods, sporting goods, tools, and more. |
Click here for a downloadable PDF data sheet.
Instead of tapping one creative agency for your marketing needs, turn to BIG’s network for hundreds of diverse, independent concepts. Our open source contributors include talented marketers, smaller agencies, and freelance designers. They have created logos, packaging, positioning, campaigns, and more for a variety of brands.
Uses
- Complete brand identity or rebranding
- Campaigns
- Programs
- Logos
- Packaging
- In-store promotions
- Event marketing
- Website design
Sample projects
| Our projects include Marketing Hunts for a women’s snack, new category of electronic device, men’s beverage stick, and giftcard packaging/presentation. |
Click here for a downloadable PDF data sheet.
Inexpensive, fast, and productive. Naming Hunts deliver hundreds of options for names and taglines in just a matter of days. BIG manages the entire Hunt process, even winnowing names if you prefer.
Uses
- Names for companies or organizations
- Names for brands, lines, products
- Names for retail environments
- Names for programs or services
- Taglines
Sample projects
| Our network has named air purifiers, hair clippers, food and beverages, medical devices, and more. |
Click here for a downloadable PDF data sheet.
Whether you want to engage customers or employees in an innovation competition, BIG can create a cost-effective program to serve your goals. We’ll design the contest, manage it, coach participants, help judge ideas, even assist in the development of winning concepts.
Uses
- Engage public in creating innovative products (public contest)
- Build retail traffic (public contest)
- Establish a forum for creating, sharing, and vetting of internal innovation (internal contest)
- Energize and recognize employees (internal contest)
- Generate positive PR
- Signal to all stakeholders that innovation is a corporate priority
Sample projects
Public Contest: Staples Invention Quest BIG helped Staples design a public invention contest for office supplies to help differentiate Staples products from commodity goods, drive traffic into stores, and generate positive PR. In the first year, the contest generated 8500 entries, received national U.S. media coverage, and led to the launch of four innovative products. |
Employee Contest: Gillette Innovation Challenge BIG assisted Gillette in staging an internal competition to spotlight its innovation successes. The first year of the contest involved 25 North American teams competing for top innovation. The second year expanded to include 130 international teams. The following year, Gillette was acquired by P&G. |
Click here for a downloadable PDF data sheet.