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Innovation Execution
The challenges in getting a product or service successfully launched can be daunting—especially when an innovation takes a company into radically new territory. BIG can assist by drawing on our network resources, consumer insight, and entrepreneurial experience in bringing over 80 products to market.
- Opportunity Assessments: Quickly get a read on the viability of your new venture, line, or program from our entrepreneurial team and consumer panels.
- Rapid Reviews: Keep innovations on track on their way to market by consulting a panel of your target consumers.
- Market Launches: Turning to our network of global resources, we can help introduce your product to market. From mapping out a sales strategy, to identifying sales leads, closing deals, and even fulfilling, BIG will manage the process.
- Business Incubation: Let BIG do it all—from assessment to launch. Drawing on our entrepreneurial experience and resources, we’ll independently build your raw concept into a successful venture.
Opportunity Assessments
BIG can help you measure a new opportunity, evaluating the market, competition, and trends to forecast your success. We can also stage consumer panels to measure target market response. Our analysis is speedy, concise, and straightforward, based on our years of experience in entrepreneurial ventures.
Uses
- Introductions into untested markets
- Ventures into new categories
- Launches based on new business models
- Assessments of disruptive innovations
- Verification of your own assessment
Sample projects
| We’ve analyzed opportunities for startups and launches in the categories of supermarkets, hardware, kids’ meals, electronics, and retail concepts. |
Click here for a downloadable PDF data sheet.
Rapid Reviews
Our consumer panels are a valuable resource during the development process. They can ensure that the details are right and that the innovation continues to address the opportunity identified.
Uses
- Resolve critical product or service details
- Evaluate marketing and advertising
- Test offers and promotions
- Rate the product/service against key competitors
Sample projects
| Our review work includes evaluations of kitchen appliances, credit card programs, hardware items, snacks, cosmetics, lawn and garden products, lingerie, office supplies, and more. |
Click here for a downloadable PDF data sheet.
Market Launches
Turning to our network of global resources, we can help introduce your product to market. From mapping out a sales strategy, to identifying sales leads, closing deals, and even fulfilling, BIG will manage the process.
Uses
- Launches outside your core markets
- Initiatives short on internal staffing/resources
- Experimental ventures
- Disruptive innovations
Sample projects
| BIG has helped launch a wide variety of consumer goods, with our most recent initiative being an innovative hardware item. We handled sourcing, importing, fulfillment, sales, and general management. |
Click here for a downloadable PDF data sheet.
Business Incubation
Business Incubation bundles our execution services into one package. We can take any promising idea and build it into a viable business. From initial market assessment to business plan, R&D, consumer testing, sourcing and manufacturing, sales and marketing, to ordering and fulfillment, we have the experience and resources to launch your venture.
Uses
- Disruptive innovations
- Potential spinoffs
- Resource-starved ventures
- Developments outside core competency
Sample projects
| BIG has helped launch a wide variety of consumer goods, with our most recent initiative being an innovative hardware item. We handled sourcing, importing, fulfillment, sales, and general management. |
Click here for a downloadable PDF data sheet.