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BIG Detective Shopping Hunt
Company Background
Big Idea Group (BIG) uses open source networks to help leading organizations and entrepreneurs in the process of insight discovery, innovation generation and innovation execution. BIG’s online communities deliver consumer insights and critical feedback, uncovering opportunities for innovation. In addition, the company takes consumer insights and frames them as calls for innovation to its 13,000-member problem-solving and creative network. BIG then organizes, winnows, polishes and presents those innovations to clients to feed new products, services and brand development. BIG can also help launch innovations, drawing on its network of experts to bring new products and services to market efficiently and successfully.
BIG, founded in 2000, is partially owned by WPP, one of the world’s largest communications service groups.
Summary
This Idea Hunt is all about spotting opportunities. We want you to shop the stores for major missed opportunities in our areas of interest: hardware, lawn and garden, convenience store and grocery. If you think a type of product cries out for a simpler or a better solution, let us know. If you also have an idea of what that solution should look like, we’re very interested and it will certainly be considered a plus. But you only need to identify the opportunity to win.
What’s in it for you? Each winner will receive a cash prize of $2,000. We’ll also offer royalties from 1-3%, plus a chance to be paid for development work on the product if you’re qualified. We might pick more than one winner, and you can win more than once. Deadline is Aug. 26, 2010.