Want to participate in creating a new product? Some of the world's leading companies would like to tap your insights to help them create better products and services.
Insight Clubs are Big Idea Group's private online consumer communities focused on uncovering innovation opportunities for major corporations. The Clubs help companies understand your use of and opinions regarding existing products/services in order to find pain points and fruitful areas for innovation. Clubs also offer companies the consumer's help in picking and refining best innovations.
We run a variety of Clubs, covering a range of subjects. Clubs last anywhere from four months to a year or more, depending on the assignment.
What's In It for You
Insight Clubs are your opportunity to
- Share your experiences, observations, and needs about products and services
- "Lobby" for innovations
- Evaluate new ideas
- Help refine new products and services
- Qualify for weekly and monthly cash awards and merchandize prizes.
Who We're Looking For
Club members are smart, articulate, curious, observant people who are open to new ideas and want to share their insights about products/services. More specifically, we're looking for people who
- Are truly interested in the topic we're discussing
- Fit the specific demographic profile that our client has provided
- Have online access
- Are able to commit to at least 4 months of participation, requiring 10-20 minutes a week. (Activities can be completed at any time during the week they are posted.)
- Can complete at least two-thirds of the activities we post
Types of Activities
There will be a variety of activities. We'll mix straightforward surveys with more creative, open-ended assignments--like taking a photo of your music system and noting what you hate and love about it.
For an inside look at what happens in a Club, click here.
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