BIG’s Marketing Hunts are your opportunity to tap a worldwide network of creatives for innovative marketing concepts. You simply post a brief, BIG publicizes it to your intended audience, and within as little as a week, you have responses. BIG can even negotiate a licensing or buyout deal on your behalf.

How it works

• Specifying focus and scope: Most of our clients already have a well-defined focus and scope for their Hunt. BIG can advise on how to refine the spec to better address our talent network.
  
• Writing the brief: While most of our clients prefer to do this themselves, BIG can assist as needed, even putting the brief together based on your input. Besides defining the types of concepts you’re seeking, your brief should define deliverable format, deadline, and prizes (if any). We’ll also ask you to vet our standard NDA (mutual nondisclosure agreement) and Entry Agreement (legal document that states the rights of the client and participants).
  
• Publicizing the Hunt: BIG can publicize your Hunt to our entire network or just a segment of the group. Because our network is worldwide, publication is largely electronic—and virtually instanteous.
  
• Processing and presenting: BIG will process all entries and present them to you for review. We will follow up with participants regarding any questions to you—or your questions to them. If the client wishes, we can also help evaluate submissions, selecting only the best for our review.
  
• Negotiating: At the client’s discretion, we can negotiate either licensing or buyout terms with participating creatives. BIG has years of experience negotiating such deals and has always successfully reached agreement between parties.

Services summary

• Refining the creative brief, as desired
• Publicizing the Hunt
• Reviewing, screening, and prioritizing entries
• Ongoing management of and interaction with network throughout the project
• Contract negotiations, as the client desires