BIG presents clients with a variety of programs to solve key innovation challenges. Our core offering combines
- Online customer Insight Club to identify experiences, pain points, preferences, and white spaces
- Innovation Hunt to fill those whites spaces with new product and service solutions
- Marketing Hunt to brand and launch best innovations with concepts from our open source marketing network
Though many of our clients select all three of these services, BIG has successfully completed projects focusing on just one program. Some clients have already gained deep customer insights but need new product ideas. Others have designed products, but want customer validation and thoughts about refinement. Still others want fresh marketing concepts from our open source network. We work with you to determine the best program—or create one tailored to your specific needs.
As for project management, BIG assigns a client leader who is responsible for coordinating our team resources to supervise your innovation program end to end. BIG’s team leader provides a single point of contact and ultimate responsibility for all aspects of the experience.
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