Insight Clubs are Big Idea Group's private, online consumer communities focused on uncovering innovation opportunities for our clients. The Club is a standing community of approximately 250 members that runs for a minimum of four months and is solely focused on innovation. Club members are presented with a unique range of assignments, from surveys and rankings to more creative, open-ended, experiential activities that yield key insights. We post 1-3 activities per week, requiring 2-3 hours of members' time per month.
Club members help you
- Articulate unmet needs
- Identify problems/pain points with existing products
- Define and quantify innovation opportunities
- Identify target consumers
- Evaluate proposed products
- Refine and improve products in development
- Determine ideal offers
- Critique and focus sales pitches
- Create consumer advocates for new products
How it works
BIG has a disciplined process for bringing innovation to life for our clients.
- Setting the scope: Confirm the goals, focus, key discovery issues, and target consumer.
- Recruiting and vetting members: Craft a target member profile and recruit from names you provide or we solicit.
- Creating the editorial calendar: BIG presents an outline of all suggested activities for the duration of the community. However, we intend the community to be dynamic, with a higher priority given to uncovering insights than sticking to a preplanned calendar.
- Launching, managing, and revising: BIG contacts members, initiates activities, and begins interacting with members. We share insights and findings at the end of each month, including qualitative and quantitative results and our observations.
Services summary
- Recruiting and setting up online community
- Developing editorial calendar
- Ongoing management of and interaction with community members
- Monthly reports on results and observations
- Final report on results, recommendations and suggestions-- including identification of promising white spaces for innovation.
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