 Big Idea Group (BIG) is an open source innovation company. We complement traditional, internal approaches with an effective and efficient open innovation process. Our particular expertise is in insight discovery, innovation generation, and innovation execution:
- Insight Clubs: BIG's private, online communities of 200-400 customers provide actionable insights for innovation.
- Innovation Hunts: Our proprietary network of inventors and creative problem-solvers (over 13,000 members) turn insights into new products and services.
- Marketing Hunts: Our open source network of talented marketing professionals proposes solutions to our clients’ creative marketing challenges.
We have worked with clients on a variety of projects in consumer products and services, and at different stages of the innovation process. Whether a company wants to hire us from insight discovery to on-shelf, or for just one segment of development, BIG's open innovation resources and processes will powerfully augment internal efforts.
BIG is partially owned by WPP, one of the world's largest communications service groups. |
Big Idea Founder and CEO
Big Idea Group was created by Michael Collins. Mr. Collins is an inventor and serial entrepreneur. He founded Kid Galaxy, a specialty toy company and producer of the award-winning Bendos line. Mr. Collins has an undergraduate degree in engineering from Dartmouth and an MBA from Harvard Business School. Mr. Collins is a frequent speaker on the business of innovation, appearing at industry conventions, university forums and inventor groups. He can be contacted at info@bigideagroup.net.
Click here to meet the rest of the BIG senior management team.
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